The fall season is officially here! The leaves are starting to change color, the air feels a little cooler, and pumpkin spice is the only food group that really matters. This change in seasons also brings about a change in marketing trends. It’s always important to keep up with what’s happening around you, including what your competitors are doing to boost their brand and market their products. To stay ahead of the curve, check out these three marketing trends to try this fall.
This is a big one. Ever since the height of the pandemic, people have been turning to live-stream videos to fill the void of in-person events. We haven’t been able to attend networking events, expos, or company events in a very long time. Human connection is an essential part of life, which is why people will do anything to feel connected again. That’s why live video views have spiked across all major social networks including Facebook, Instagram, and TikTok. We’ve even seen influencers promote their favorite products through shoppable live videos on platforms like Amazon Live. Live videos should be a substantial part of your fall marketing plan because they build trust and create a sense of inclusion!
This one may sound confusing. Of course your published content is available to your audience, right? Yes, technically it is. We want you to take your content to the next level by creating content that is easy to access. Making your content easy to consume is going to help you reach an even wider group of people. We live in a world where we’ve come to expect instant gratification from everything in our lives. Having quick access to important or interesting content is no exception to this. Some examples of easy-to-consume content include podcasts and email newsletters. Because people can access these pieces on-the-go and will receive notifications when new content comes through, it’s important that you have a presence in these spaces. Studies show that 55% of Americans now listen to podcasts and newsletter mentions were up by 14% during the pandemic lockdown. Statistics like this just don’t lie; these platforms are important. Strike while the fire is hot and build your brand with easy-to-access content.
When you think about fall, you probably think about holidays like Halloween and Thanksgiving. These special days are all about having fun, being grateful, and giving to others. Because these things are at the forefront of our minds, we recommend sharing photos of your team giving back to the community. However, honestly and goodwill need to be at the core of these posts if you want them to succeed. Your audience is smart and intuitive; they will know if you are being insincere with your posts. Find a way to get involved with your community that feels right.
It’s so important to stay up to date with marketing trends as they are constantly changing. Not only do they help businesses stand apart from the competition, but they also highlight that business as cutting-edge and forward-thinking. If you are looking to add a little (pumpkin) spice to your marketing plan this fall, try implementing some of these strategies! Of course, Point of Action Marketing can also help you find the perfect tactics for your specific needs. To learn more about us or to schedule a free consultation with our team, fill out our contact form. We can’t wait to hear from you!