Brand Strategy & Process
Defining a Brand
Define Target Audience
Understanding your audience allows for proper messaging to gain a following and getting that audience to engage and convert with your brand. Your audience is typically made up of more than one defined group so defining will also allow for proper user targeting in marketing campaign execution.
Once the marketing strategy has been defined, a marketing toolkit must be solidified in order to not only execute on the brand marketing plan, but also to properly track analytics and success of each action.