Brand Strategy & Process
Defining a Brand
Brand Identity &Positioning
Brand identity and positioning is key to defining the look, feel and messaging of the brand so it can be easily recognized and develop audience awareness. It is the foundation to building a following and encourage engagement of your audience.
Brand Marketing Strategy
The marketing strategy will define what marketing channels are needed such as SEO, SEM, Email Marketing, etc. to maximize reaching your audience and pushing them through the user journey to conversion and ongoing loyalty.
Define Target Audience
Understanding your audience allows for proper messaging to gain a following and getting that audience to engage and convert with your brand. Your audience is typically made up of more than one defined group so defining will also allow for proper user targeting in marketing campaign execution.
Marketing Toolkit
Once the marketing strategy has been defined, a marketing toolkit must be solidified in order to not only execute on the brand marketing plan, but also to properly track analytics and success of each action.
