Strategy & Process
We provide website design and development services for a complete website experience whether it is a ground up build or optimizing an existing website. We specialize and support various Content Management and Ecommerce Systems such as WordPress, Squarespace, Shopify, Bigcommerce, Weebly, nopCommerce, and more for day to day updates and optimization. We work with you to develop the website from strategic planning through ongoing development and content generation to attract and drive awareness.
We develop information architecture for new websites, but also support restructuring of existing websites to improve usability and findability. Our goal is to provide a pathway for users to gain the information they need and also drive defined micro and macro conversions. Too often, we see pages that become dead ends for both users and search engine crawlers leading to both usability and crawlability issues.
We can support your website content updates whether it is updating existing content to reflect changes in your business or adding brand new pages such as news or blog articles. We can source imagery and optimize for performance. These content changes can be maintained and optimized by us for search engine optimization and readability.
We use your user data to analyze and make recommendations for page layout and content adjustments to improve the user funnel which in turn leads to higher conversion rates. We also specialize in ensuring that proper data collection and tools are in place to gather as much user data as possible to make impactful decisions.