Marketing & Website Analytics & Data Analysis

Analytics & Data Analysis

Data Driven Decisions

Don't Assume What Works. Use Data to Drive Your Website & Marketing Strategy

Having the right measurement strategy in place can provide a wealth of valuable information at your fingertips. By utilizing analytics and data analysis, you can streamline your decision-making process and keep your marketing budget in check. At our digital marketing agency, we recognize the importance of effective measurement and analysis. That’s why we include an initial measurement strategy audit with all of our marketing services. We also set up tracking for the necessary key performance indicators (KPIs) to ensure that your marketing efforts are producing the desired results. So, you can rely on us to help you make informed decisions and achieve your marketing goals.

Marketing & Website Analytics & Data Analysis Process & Strategy

Data Drives Website & Marketing Success

Analytics Setup & Optimization

We create measurement strategies from scratch, but also audit existing data capture to ensure clean data is being collected so that you can properly track success and also identify additional opportunities.

User Experience (UX) Data Setup

User Experience (UX) data typically requires additional tools and configuration in order to get further insight beyond user click data. We recommend platforms and assist with configuration based on defined goals.

Data Analysis

Keyword strategy and targeting is critical to the success of a campaign. It is important to find the right balance for volume, competition and cost to drive the correct visibility and traffic to the website. This information shifts so ongoing monitoring and adjustment is key to a successful program.

Dashboard Creation

Dashboards can help streamline the massive amounts of data in a more digestible format so that your team can make easier decisions. We help with setup and configuration based on the key performance indications that are defined.

Analytics Articles

Learn More About Marketing & Website Analytics

Building UTM Codes

UTM codes, also known as Urchin Tracking Modules, are small snippets of text added to the end of a URL that allow you to track

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Google Analytics Basics

Google Analytics Basics Get to Know Your Data We often bring on clients that have existing Google Analytics accounts that weren’t set up optimally to

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We would love to learn more about your business and design a digital marketing strategy to fit your needs and budget. Let’s have a conversation.

Digital Marketing Strategy Session