Marketing & Website Analytics & Data Analysis Process & Strategy
Data Drives Website & Marketing Success
Analytics Setup & Optimization
We create measurement strategies from scratch, but also audit existing data capture to ensure clean data is being collected so that you can properly track success and also identify additional opportunities.
UX Data Setup
User Experience (UX) data typically requires additional tools and configuration in order to get further insight beyond user click data. We recommend platforms and assist with configuration based on defined goals.
Data Analysis
Keyword strategy and targeting is critical to the success of a campaign. It is important to find the right balance for volume, competition and cost to drive the correct visibility and traffic to the website. This information shifts so ongoing monitoring and adjustment is key to a successful program.
Dashboard Creation
Dashboards can help streamline the massive amounts of data in a more digestible format so that your team can make easier decisions. We help with setup and configuration based on the key performance indications that are defined.