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    • Email Marketing & Automation Services
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    • Search Engine Marketing Services
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Search Engine Optimization Services

Search Engine Optimization Services

Top Converting Marketing Channel

Building Long Term Success with SEO

Search Engine Optimization is a long term marketing strategy that isn’t a quick fix, but worth the time and effort as it will sustain and be a top converting channel for your business.  Our Search Engine Optimization services focus on keyword rich, consistent content that is both SEO and user friendly. 

Strategy & Process

Building SEO Success

Keyword Research

We identify your current keyword rankings that can be improved as well as do a gap analysis on what keywords you should be ranking for based on your industry and competitors. We advise and implement content changes to better target and rank for the keywords identified.  This is the foundation not only for SEO, but SEM.

Technical Framework

Technical SEO framework should always be evaluated as it is the backbone to the SEO strategy and the foundation for your content. We review and analyze the following elements: XML Sitemap, Robots.txt, Mobile Usability, Page Speed, Canonical Tags and more. We also setup the necessary tools to enable our clients to have SEO data at their finger tips and use to measure improvements.

Local Visibility

We identify the local listings opportunities and perform continuous optimization to get found in your local area to drive customers to your business. This can include creating campaigns to promote through those listings to give your audience the most up to date information.

Link Building

We focus on internal linking to assist the user journey and search engine crawability. In addition to on page link building, we also identify and focus on 3rd party link building to drive a new audience to your website.

Content Strategy

On page content and associated meta data is important not only for searchability, but also click through rates so once proper keyword research has been completed we use this data to plan out an appropriate content strategy to drive awareness.

Site Scans

We perform website scans and audits to provide you with the information needed on where SEO opportunities exist and how to improve them. We also provide one time or ongoing search engine optimization services to remediate based on the data gathered and analyzed.

we love them

what our clients have to say

Point of Action Marketing did what others could not. They quickly identified marketing flaws on our website and with our SEO strategy. We got fast and critical data that helped us to immediately correct the issues. We thought we knew what we were doing, we were wrong. Thank you – Point of Action Marketing.
Chris KurnChefTOG
Point of Action Marketing was very professional, patient, and helpful. As a small business owner just starting out, they helped guide us on how to properly get set up, and directed us with the tools we needed. They identified areas needing improvement, made suggestions on how and why, and helped the “not so tech savvy” navigate our way through any changes needed. We would highly recommend them and look forward to our long standing partnership.
Grace Knaus
Point of Action Marketing experience and knowledge is unmatched. The team is very patient, professional, and easy to work with. They assisted us with proper setup of important marketing tools, educated and advised on best SEO practices. Their analysis and recommendations are always supported by data. We look forward to continue working together – thank you Point of Action Marketing!
Mezereon Inc.
Point of Action Marketing helped us identify flaws in our SEO. They fully explained best practices, helped us properly set up user tools, and educated us on the ins and outs of the ever changing SEO world. They were very professional and easy to work with. We look forward to continue working together.
Legion Polish Women
Point of Action Marketing has been crucial in building visibility of our Martial Arts Academy. They optimized our website content for better conversion while also improving SEO value. They also helped setup social media and local listings tools to drive awareness and prospective students. We appreciated the weekly status meetings to keep us on track of deliverables and the training they provided so that we can be setup for ongoing and future success.
Baek LeeUS Martial Arts Academy
" What an impact! In such a short period of time we were able to basically revamp our website in time for a crucial part of the year for us. Great to work with and more important she is so well organized and keeps everyone on track! Especially me. Great Asset to the Team!!!
Dan VelesLee n Eddies Catering
Point of Action Marketing jumped in immediately and identified the areas of opportunity and drove our online strategy for us. Throughout the process they communicated clearly and regularly so we were always confident in what work was happening and where we needed to provide feedback and approvals. We are so happy with the new website and marketing efforts we have already referred them to multiple people. We couldn’t be happier and look forward to a long partnership.
Jim CoxMadison Corporate Group

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We would love to learn more about your business and design a digital marketing strategy to fit your needs and budget. Let’s have a conversation.

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