Strategy & Process
Building SEO Success
We identify your current keyword rankings that can be improved as well as do a gap analysis on what keywords you should be ranking for based on your industry and competitors. We advise and implement content changes to better target and rank for the keywords identified. This is the foundation not only for SEO, but SEM.
Technical SEO framework should always be evaluated as it is the backbone to the SEO strategy and the foundation for your content. We review and analyze the following elements: XML Sitemap, Robots.txt, Mobile Usability, Page Speed, Canonical Tags and more. We also setup the necessary tools to enable our clients to have SEO data at their finger tips and use to measure improvements.
We identify the local listings opportunities and perform continuous optimization to get found in your local area to drive customers to your business. This can include creating campaigns to promote through those listings to give your audience the most up to date information.
We focus on internal linking to assist the user journey and search engine crawability. In addition to on page link building, we also identify and focus on 3rd party link building to drive a new audience to your website.
On page content and associated meta data is important not only for searchability, but also click through rates so once proper keyword research has been completed we use this data to plan out an appropriate content strategy to drive awareness.
We perform website scans and audits to provide you with the information needed on where SEO opportunities exist and how to improve them. We also provide one time or ongoing search engine optimization services to remediate based on the data gathered and analyzed.