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Search Engine Optimization Services

Search Engine Optimization Services

Top Converting Marketing Channel

Building Long Term Success with SEO

With consistent effort and the right knowledge, Search Engine Optimization (SEO) is an incredibly valuable, long-term marketing strategy that you can use to drive leads and sales. At Point of Action Marketing, we understand how important SEO can be for your business, and we strive to ensure that all our work meets the highest standards both in terms of SEO optimization and providing user friendly content. We also utilize best practices with a technical SEO framework in order to keep our services up-to-date and relevant. With our help, you’ll be able to take advantage of everything that SEO has to offer – so start today and get the most out of your online presence!

SEO Strategy & Process

Building SEO Success

Keyword Research

We identify your current keyword rankings that can be improved as well as do a gap analysis on what keywords you should be ranking for based on your industry and competitors. We advise and implement content changes to better target and rank for the keywords identified.  This is the foundation not only for SEO, but SEM.

Technical Framework

Technical SEO framework should always be evaluated as it is the backbone to the SEO strategy and the foundation for your content. We review and analyze the following elements: XML Sitemap, Robots.txt, Mobile Usability, Page Speed, Canonical Tags and more. We also setup the necessary tools to enable our clients to have SEO data at their finger tips and use to measure improvements.

Local Visibility

We identify the local listings opportunities and perform continuous optimization to get found in your local area to drive customers to your business. This can include creating campaigns to promote through those listings to give your audience the most up to date information.

Link Building

We focus on internal linking to assist the user journey and search engine crawability. In addition to on page link building, we also identify and focus on 3rd party link building to drive a new audience to your website.

Content Strategy

On page content and associated meta data is important not only for searchability, but also click through rates so once proper keyword research has been completed we use this data to plan out an appropriate content strategy to drive awareness.

Site Scans

We perform website scans and audits to provide you with the information needed on where SEO opportunities exist and how to improve them. We also provide one time or ongoing search engine optimization services to remediate based on the data gathered and analyzed.

Search Engine Optimization Articles

Learn More About Driving Success with Search Engine Optimization

SEO Tips

The Benefits of Search Engine Optimization for Business 

The benefits of Search Engine Optimization (SEO) cannot be overstated for business owners. SEO helps businesses, both small and large, to increase their visibility online

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February 20, 2023
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SEO Tips

Setting Up Bing Places for Business

Why You Should Have a Bing Business Listing Bing Places is an important tool as part of your Search Engine Optimization (SEO) strategy so we

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January 26, 2022
blogging desk
SEO Tips

5 Reasons Why You Should Start Blogging

5 Reasons Why You Should Start Blogging The Benefits Nobody Told You About Blogging Blogging is so important for businesses of all sizes and across

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September 14, 2021

SEO Testimonials

what our clients have to say

Point of Action Marketing did what others could not. They quickly identified marketing flaws on our website and with our SEO strategy. We got fast and critical data that helped us to immediately correct the issues. We thought we knew what we were doing, we were wrong. Thank you – Point of Action Marketing.
Chris KurnChefTOG
Point of Action Marketing experience and knowledge is unmatched. The team is very patient, professional, and easy to work with. They assisted us with proper setup of important marketing tools, educated and advised on best SEO practices. Their analysis and recommendations are always supported by data. We look forward to continue working together – thank you Point of Action Marketing!
Mezereon Inc.
Point of Action Marketing has been crucial in building visibility of our Martial Arts Academy. They optimized our website content for better conversion while also improving SEO value. They also helped setup social media and local listings tools to drive awareness and prospective students. We appreciated the weekly status meetings to keep us on track of deliverables and the training they provided so that we can be setup for ongoing and future success.
Baek LeeUS Martial Arts Academy
We are currently using Point of Action Marketing. I have nothing but great things to say. Their team is super helpful and I really appreciate the transparency. The redesigning of our website looks super professional and we have seen a major improvement with our SEO.
Erik TBadger Fulfillment Group

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We would love to learn more about your business and design a digital marketing strategy to fit your needs and budget. Let’s have a conversation.

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