Strategy & Process
We work with you to define the campaigns that make sense to advertise. Once the high level campaigns are chosen, we work to plan the right messaging, targeting & budget for maximum benefit. Ongoing and regular monitoring is also imperative to iterate campaigns as data is collected.
Keyword strategy and targeting is critical to the success of a campaign. It is important to find the right balance for volume, competition and cost to drive the correct visibility and traffic to the website. This information shifts so ongoing monitoring and adjustment is key to a successful program.
Landing Page Optimization
It is important to develop specific landing pages for campaigns. The audience from a paid campaign requires a unique user experience for best conversions, but additionally to content must also be optimized to match the keyword strategy to prevent over bidding.
More often than not, when find that the conversion tracking is not properly setup. This is a critical area of opportunity as this information helps drive data driven decisions that affect not only your budget, but the ability to obtain the best conversions possible whether that is in the form of lead generation or a final transaction therefore, this optimization is addressed during search engine marketing services onboarding process.