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Search Engine Marketing Services

Search Engine Marketing Services

Targeted Ads Drive Visibility and Clicks

Stay Ahead of Competitors with Top Ad Placement

There is more competition than ever for first page search engine real estate.  With proper budgeting, keyword targeting and optimized content show your ads ahead of competitors.  This combined with optimized Search Engine Optimization you will reach a larger audience.  We specialize in both Google Ads and Microsoft Ads development and ongoing support.

Strategy & Process

Website Success

Campaign Ideation

We work with you to define the campaigns that make sense to advertise. Once the high level campaigns are chosen, we work to plan the right messaging, targeting & budget for maximum benefit. Ongoing and regular monitoring is also imperative to iterate campaigns as data is collected.

Keyword Research

Keyword strategy and targeting is critical to the success of a campaign. It is important to find the right balance for volume, competition and cost to drive the correct visibility and traffic to the website. This information shifts so ongoing monitoring and adjustment is key to a successful program.

Landing Page Optimization

It is important to develop specific landing pages for campaigns. The audience from a paid campaign requires a unique user experience for best conversions, but additionally to content must also be optimized to match the keyword strategy to prevent over bidding.

Conversion Tracking

More often than not, when find that the conversion tracking is not properly setup. This is a critical area of opportunity as this information helps drive data driven decisions that affect not only your budget, but the ability to obtain the best conversions possible whether that is in the form of lead generation or a final transaction therefore, this optimization is addressed during search engine marketing services onboarding process.

we love them

what our clients have to say

Point of Action Marketing did what others could not. They quickly identified marketing flaws on our website and with our SEO strategy. We got fast and critical data that helped us to immediately correct the issues. We thought we knew what we were doing, we were wrong. Thank you – Point of Action Marketing.
Chris KurnChefTOG
Point of Action Marketing was very professional, patient, and helpful. As a small business owner just starting out, they helped guide us on how to properly get set up, and directed us with the tools we needed. They identified areas needing improvement, made suggestions on how and why, and helped the “not so tech savvy” navigate our way through any changes needed. We would highly recommend them and look forward to our long standing partnership.
Grace Knaus
Point of Action Marketing experience and knowledge is unmatched. The team is very patient, professional, and easy to work with. They assisted us with proper setup of important marketing tools, educated and advised on best SEO practices. Their analysis and recommendations are always supported by data. We look forward to continue working together – thank you Point of Action Marketing!
Mezereon Inc.
Point of Action Marketing helped us identify flaws in our SEO. They fully explained best practices, helped us properly set up user tools, and educated us on the ins and outs of the ever changing SEO world. They were very professional and easy to work with. We look forward to continue working together.
Legion Polish Women
Point of Action Marketing has been crucial in building visibility of our Martial Arts Academy. They optimized our website content for better conversion while also improving SEO value. They also helped setup social media and local listings tools to drive awareness and prospective students. We appreciated the weekly status meetings to keep us on track of deliverables and the training they provided so that we can be setup for ongoing and future success.
Baek LeeUS Martial Arts Academy
" What an impact! In such a short period of time we were able to basically revamp our website in time for a crucial part of the year for us. Great to work with and more important she is so well organized and keeps everyone on track! Especially me. Great Asset to the Team!!!
Dan VelesLee n Eddies Catering
Point of Action Marketing jumped in immediately and identified the areas of opportunity and drove our online strategy for us. Throughout the process they communicated clearly and regularly so we were always confident in what work was happening and where we needed to provide feedback and approvals. We are so happy with the new website and marketing efforts we have already referred them to multiple people. We couldn’t be happier and look forward to a long partnership.
Jim CoxMadison Corporate Group

Start Your Free Consultation!

We would love to learn more about your business and design a digital marketing strategy to fit your needs and budget. Let’s have a conversation.

Contact Us
Digital Marketing Strategy Session