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Search Engine Marketing Services

Search Engine Marketing Services

Targeted SEM Ads Drive Visibility and Clicks

Stay Ahead of Competitors with Top Ad Placement

As the world becomes increasingly digital, having a strong online presence has become more important than ever. With so much competition for search engine real estate, it can be challenging to stand out and reach your target audience. Fortunately, with the right strategy, it is possible to secure a spot on the first page of search engine results. We specialize in developing and supporting Google Ads and Microsoft Ads campaigns that drive results. We understand the ins and outs of keyword targeting, optimized content, and budgeting to help you get ahead of your competitors. Instead of making common mistakes that can cost you clicks and conversions, let our team help you build a successful search engine marketing strategy.

Search Engine Marketing Strategy & Process

Google and Microsoft Ad Strategy Success Roadmap

Search Engine Marketing (SEM) Campaign Ideation

As a search engine marketing agency, we understand that deciding on the right SEM campaigns can be overwhelming. That’s why we take the time to work closely with you to define the campaigns that make the most sense for your unique business. Once we’ve identified the high level campaigns, our expert team focuses on planning the perfect messaging, targeting, and budget for maximum benefit. We know that ongoing monitoring is crucial to the process, so we make it a priority to continually iterate campaigns as data is collected. With our friendly and helpful approach, you can trust that we have the expertise needed to guide you towards success in your advertising endeavors.

SEM Keyword Research

When it comes to Search Engine Marketing (SEM), targeting the right keywords is everything. Crafting a solid keyword strategy can be the difference between driving tons of highly qualified traffic to your website, or struggling to get noticed at all. Keep in mind that the keywords you target for your organic strategy may not be the same as those for your paid strategy. Finding the right balance between volume, competition, and cost is crucial to driving the right visibility and traffic to your website. As with any ongoing marketing effort, monitoring and adjustment are key to a successful program. Remember, with the right SEM keyword strategy, you can boost your online visibility and reach your target audience with ease.

Landing Page Optimization

It is important to develop specific landing pages for your paid ad campaigns. The audience from a paid campaign requires a unique user experience for best conversions, but additionally to content must also be optimized to match the keyword strategy to prevent over bidding.

Conversion Tracking

More often than not, when find that the conversion tracking is not properly setup. This is a critical area of opportunity as this information helps drive data driven decisions that affect not only your budget, but the ability to obtain the best conversions possible whether that is in the form of lead generation or a final transaction therefore, this optimization is addressed during search engine marketing services onboarding process.

Search Engine Marketing Articles

Learn More About Paid Ad Strategies

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what our clients have to say

Point of Action Marketing did what others could not. They quickly identified marketing flaws on our website and with our SEO strategy. We got fast and critical data that helped us to immediately correct the issues. We thought we knew what we were doing, we were wrong. Thank you – Point of Action Marketing.
Chris KurnChefTOG
Point of Action Marketing was very professional, patient, and helpful. As a small business owner just starting out, they helped guide us on how to properly get set up, and directed us with the tools we needed. They identified areas needing improvement, made suggestions on how and why, and helped the “not so tech savvy” navigate our way through any changes needed. We would highly recommend them and look forward to our long standing partnership.
Grace Knaus
Point of Action Marketing experience and knowledge is unmatched. The team is very patient, professional, and easy to work with. They assisted us with proper setup of important marketing tools, educated and advised on best SEO practices. Their analysis and recommendations are always supported by data. We look forward to continue working together – thank you Point of Action Marketing!
Mezereon Inc.
Point of Action Marketing helped us identify flaws in our SEO. They fully explained best practices, helped us properly set up user tools, and educated us on the ins and outs of the ever changing SEO world. They were very professional and easy to work with. We look forward to continue working together.
Legion Polish Women
Point of Action Marketing has been crucial in building visibility of our Martial Arts Academy. They optimized our website content for better conversion while also improving SEO value. They also helped setup social media and local listings tools to drive awareness and prospective students. We appreciated the weekly status meetings to keep us on track of deliverables and the training they provided so that we can be setup for ongoing and future success.
Baek LeeUS Martial Arts Academy
" What an impact! In such a short period of time we were able to basically revamp our website in time for a crucial part of the year for us. Great to work with and more important she is so well organized and keeps everyone on track! Especially me. Great Asset to the Team!!!
Dan VelesLee n Eddies Catering
Point of Action Marketing jumped in immediately and identified the areas of opportunity and drove our online strategy for us. Throughout the process they communicated clearly and regularly so we were always confident in what work was happening and where we needed to provide feedback and approvals. We are so happy with the new website and marketing efforts we have already referred them to multiple people. We couldn’t be happier and look forward to a long partnership.
Jim CoxMadison Corporate Group

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We would love to learn more about your business and design a digital marketing strategy to fit your needs and budget. Let’s have a conversation.

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