Strategy & Process
SEM Campaign Ideation
SEM Keyword Research
Search Engine Marketing (SEM) keyword strategy and targeting is critical to the success of a campaign and the keywords you target in an organic strategy is not always the same as your paid strategy. It is important to find the right balance for volume, competition and cost to drive the correct visibility and traffic to the website. This information shifts so ongoing monitoring and adjustment is key to a successful program.
Landing Page Optimization
It is important to develop specific landing pages for you search engine marketing campaigns. The audience from a paid campaign requires a unique user experience for best conversions, but additionally to content must also be optimized to match the keyword strategy to prevent over bidding.