Design & Marketing
In the dynamic landscape of modern marketing, the concept of Branding Guidelines stands as a silent yet potent force, shaping the identity and perception of
February 1, 2024
These days, it seems that everything around us is constantly evolving. The global pandemic had an incredible impact on the way we interact with those around us, the way we innovate and create new products, and the way we expect to receive information. This is especially true when it comes to business, branding, and marketing efforts. With so many things changing around us, it’s important that you keep your website up to date. Here are 3 ways to easily revamp your current website and stay relevant in today’s market.
There are so many cool design trends you can incorporate into your current website to engage viewers and show off your product or service. One way you can change up your visuals is by using 3D designs. We’ve been seeing a lot of high-quality 3D images being incorporated into website designs. These elements actually add to the overall user experience instead of detracting from it.
Another trending design element is to go colorless. Sparse, white pages can create a cleaner look and can make any colorful elements stand out.
One last way you can enhance your website’s visual elements is to add a gaussian blur effect to your pages. The soft swirl of colors and gradients has been around for a while, but designers have been using this design trend in more prominent spaces lately. All of these visual effects can anchor your content and attract user’s attention to what’s most important on your website.
Adding audio and sound elements to your website can add a whole new dimension to your content. Additionally, these elements can make your site more accessible for users with visual impairments. One last benefit of adding audio to your website is that people who prefer to listen to text instead of reading it. Think about the success that podcasts and audio books have had! Having the option of listening to content instead of reading it has opened up the world of reading and learning to those who may have been unable to focus on text beforehand. In essence, audio can make a world of difference on your website.
Our final recommendation for innovative website design is to incorporate augmented reality, or AR. AR means so much more to us today than it did even a few years ago. Now, we have access to even better technology, like WebXR API, which have made augmented reality more immersive and attainable. More and more, we see ecommerce websites utilize AR to help show off their product and encourage potential customers to mover further along in the buying process. Show your viewers exactly what it will be like for them to interact with the item you sell through the power of augmented reality.
It’s always so interesting to see which website design trends are gaining the most momentum today. These trends are constantly changing and evolving, which makes it so difficult to stay ahead of the curve. Implementing relevant website design and functionality assets requires a lot of time and effort. That’s why Point of Action Marketing exists! We’re here to help you get the most out of your marketing materials, including your website. If you are interested in learning more about our marketing agency, please visit our website. You can also fill out our contact form if you are ready to collaborate with us today. We look forward to hearing from you soon!
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