Facebook is an incredibly powerful and effective digital marketing tool. It is the most popular social network and enables incredible levels of communication to occur. Because of its strength in both size and quality, it is a marketing must. That being said, your business has to do more than just exist on Facebook in order to be effective. Here are our top 5 tips for using Facebook to market your business.
In order to get the most out of your Facebook Business page, you’ll need to post frequently and consistently. We recommend posting content at least 3 days every week to keep your audience engaged and interested. This level of frequency won’t be overwhelming, but it will keep your brand relevant. While it’s certainly important that you post to Facebook regularly, it’s critical that you share posts with a purpose. People are naturally drawn to content that is authentic and transparent. Try to share behind-the-scenes photos that show off your staff, products, or service. These kinds of posts will go a long way in engaging your target market.
Another way that you can better utilize Facebook is to understand their algorithm. Facebook’s algorithm essentially decides when and where a page’s organic posts and ads will appear. This algorithm is constantly changing and evolving, which means that you’ll have to stay on your toes to figure out what works best. That being said, there are some general guidelines you can follow. For example, Facebook tends to prioritize posts with lots of likes, comments, or shares. On the other hand, Facebook really hates spam, clickbaiting, likebaiting, and repetitive posts. Do some research every few months to stay current with Facebook’s most recent algorithm preferences.
Besides just creating standard posts, Facebook has several options for you to take advantage of. One of the most popular content styles on the app is Facebook Live. With this feature, you can go on the air in real time and engage with your audience members. Not only can your followers see the video as it’s happening, but Facebook will also make the content available for playback! Another great option is Facebook Stories. Here, you can share temporary content and boost your organic reach all at the same time. One last way that you can add to your posts is with options like photos, videos, poll, Q&As, GIFs, and location markers. There are so many great features on Facebook posts, so be sure to take advantage of them every chance you get.
Facebook groups are another great way to market your business on the app. A group is essentially a community that users can join via their personal profile or page. These groups consist of like-minded people that come together to discuss and share ideas. Some of the benefits of Facebook groups are that they are a great way to create new connections, customers, and potential partners. It’s also really easy to form relationships within the group and then translate them into followers for your page. Although it’s a time-consuming way to spread brand awareness, it is incredibly effective.
The best way to use Facebook for your business is to look at the insights and analytics. These data metrics will help you to analyze and understand the performance of your marketing efforts. You can use these tools to see what your audience thinks of your content, reveal user’s interactions, and even shed light on what goals your posts have achieved. We recommend that you look at these analytics monthly to evaluate the impact your posts are having and to see if you need to adjust your strategy to better fit the needs of your target audience.
Facebook is an incredible marketing tool. When used properly, it can significantly increase your brand exposure and generate new business for your company. Of course, managing any social media network properly can take a lot of time and effort. That’s where Point of Action Marketing can help! Fill out our online contact form and let us know how we can help you. Get started on your marketing journey today!