Strategy & Process
Defining and implementing an online strategy with limited budget
A critical first step was to claim and optimize the local listings to start building local visibility to the brick and mortar business. The optimization included content development, marketing post design & development, image optimization, logo development and more.
Due to the limited content space available it was critical to do keyword research to establish an content strategy that focused on search engine optimization. Once implemented, data was monitored to analyze the effectiveness and tweak the ongoing strategy.
Mini photography sessions were scheduled and executed every 2-3 weeks in order to properly demonstrate Xtreme Vape & Tobacco’s every changing inventory and unique selection of water pipes. This photography was used for the website presence as well as local listings.
With a lack of budget for purchasing a domain and hosting solution, Point of Action Marketing created a web presence for Xtreme Vape & Tobacco with the use of Google My Business. The single page website included a promotional hero image, business description, contact information and photography representing the products and brand.