Grew Local Visibility with Minimal Budget for CBD & Smoke Shop

Challenge

Xtreme Smoke & Tobacco which is a smoke, vape and CBD store came to Point of Action Marketing with the challenge of creating an online presence and improving their local visibility with minimal budget. As a traditional brick and mortar location, all digital assets needed to be created from scratch and optimized to bring visibility and foot traffic to their Glen Ellyn, IL location.

Strategy

Due to budget restraints, we leveraged as many free tools as possible starting with creating a Google My Business and Bing Places account and adding the necessary content to represent Xtreme’s products and brand. To help the business standout from competitors and engage more users, weekly photography sessions took place so that they may be used for the business listings, but also to establish Xtreme’s first website.

The Process

Defining and implementing an online strategy with limited budget

Local Listings

A critical first step was to claim and optimize the local listings to bring visibility to the brick and mortar business. The optimization included content development, marketing post design & development, image optimization, logo development and more.

Keyword Research

Due to the limited content space available it was critical to do keyword research to establish an content strategy that focused on search engine optimization. Once implemented, data was monitored to analyze the effectiveness and tweak the ongoing strategy.

Photography

Mini photography sessions were scheduled and executed every 2-3 weeks in order to properly demonstrate Xtreme Vape & Tobacco’s every changing inventory and unique selection of water pipes. This photography was used for the website presence as well as local listings.

Website Development

With a lack of budget for purchasing a domain and hosting solution, Point of Action Marketing created a web presence for Xtreme Vape & Tobacco with the use of Google My Business. The single page website included a promotional hero image, business description, contact information and photography representing the products and brand.