Project Description

Challenge

Xtreme Smoke & Tobacco which is a smoke, vape and CBD store came to Point of Action Marketing with the challenge of creating an online presence and improving their local visibility with minimal budget.  As a traditional brick and mortar location, all digital assets needed to be created from scratch and optimized to bring visibility and foot traffic to their Glen Ellyn, IL location.

Strategy

Due to budget restraints, we leveraged as many free tools as possible starting with creating a Google My Business and Bing Places account and adding the necessary content to represent Xtreme’s products and brand.  To help the business standout from competitors and engage more users, weekly photography sessions took place so that they may be used for the business listings, but also to establish Xtreme’s first website.

The Process

Defining and implementing an online strategy with limited budget

Sample Photography