Project Description

Challenge

Madison Corporate Group, a commercial real estate management company reached out to Point of Action Marketing with a desire to update their brand and website presence.  They were also looking to better promote and market their multiple properties in the Chicagoland Area.  Their previous website had been stagnant for years from a content and development standpoint.  Additionally, Madison Corporate Group did not have any data regarding the performance of the website.

Strategy

Since there was not any historical data, the primary focus was to update the brand for Madison Corporate group and develop branding guidelines to adhere to moving forward before development of the new website.  Once the branding was established the strategy would focus on defining the technology framework for the website, outlining the navigation, and defining the content strategy pre and post launch.  A measurement strategy was also defined to ensure clean data collection to make data driven decisions for the ongoing iteration of the website and marketing efforts.  With a need to ensure visibility in local markets a strong search engine optimization strategy was critical.

The Process

Defining a strategy to attract and convert the desired audience.

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