Project Description

Challenge

ChefTOG is an established apron manufacturing brand that was utilizing multiple marketing channels with the goal to grow awareness and traffic to its online presence.  However, they found their tactics were not quite driving the return they were hoping for and turned to Point of Action Marketing for a fresh perspective on where they could improve their marketing strategy.

Strategy

The strategy began by gaining access to all of the data ChefTOG had available to ensure that Point of Action Marketing had a full picture of the current user journeys.  The analysis was data-driven and addressed all marketing channels, not just those ChefTOG was currently utilizing.

The Process

Focused Analysis on Awareness and Traffic Generation

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