Project Description

Challenge

Nuovo Tea was looking to improve their website and marketing performance to increase revenue due to limited brick and mortar sales suffering during the covid-19 pandemic.  They had also lost a staff member that was managing their digital presence so time was of the essence to develop the necessary strategy to keep previous posting cadence and also identify tactics to improve performance.

Strategy

They had an existing WordPress website, however, the construction of the website brought limitations that needed to be addressed from both a design and search engine optimization perspective.  In parallel to optimizing the website, a social media plan required implementation to allow for communication with clients and to increase traffic to the website during this critical time.

The Process

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