Project Description

Challenge

U.S. Martial Arts Academy began to struggle during the Covid-19 pandemic and was in need of establishing a marketing strategy to drive awareness of their location and various classes to attract new students.  It was also important to promote the safety measures implemented to keep students safe and educate current and prospective students on new class methods available.

Strategy

At the beginning of the engagement, there was no social media presence established in order to communicate regularly with students and families of class schedules and new offerings.  A content strategy was also established to not only ensure consistent social posting, but also to address website content and overall Search Engine Optimization Strategy.  Business listings were claimed and updated with weekly content and the website was updated to improve messaging and engagement.

The Process

Driving awareness with a marketing strategy.

Gallery

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