Project Description

Challenge

Spa One is a brand new business that kicked off during the Covid 19 Pandemic, which brought on many challenges.  Point of Action Marketing was tasked with developing their logo, website, and local presence both on a limited budget and a brief timeline in order to start driving traffic and business during this difficult time.  A key area of focus was to develop content to express the safety proticals being taken at their establishment for the health and wellbeing of Spa One’s clients.

Strategy

With this brick and mortar location opening during a time most business began struggling it was important to develop a digital strategy that could be executed quickly and cost effectively.  Point of Action began by establishing brand guidelines and a logo to represent the business.  The next focus was to create and optimize local listing records on Google and Bing to attract business from their geographical area.  It was important to establish content that reflected the safety and cleanliness so photography became important for the visual representation.  Lastly, a single page website presence was created to house the necessary information their audience would need to understand offerings, promotions and location of the business.

The Process

Defining and implementing an website strategy with limited budget

Designs & Photography

Results

All results related to organic views, visibility and conversions for the website.

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LISTING VIEWS IN FIRST 3 MONTHS

VIEWS

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WEBSITE VISITS IN FIRST 3 MONTHS

TRAFFIC

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CONVERSIONS IN THE FIRST 3 MONTHS

CONVERSIONS

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