Digital Marketing Services for Retail Gaming Location

Gaming Store Website Design & Development

The Challenge​

Dungeon Cat Gaming is both a retail and in person gaming operation.  They are a start up business looking to locate in Glen Ellyn, IL and needed to build their business from scratch without any marketing ad budget.  A complete digital presence needed to be created as well as establish an organic marketing strategy.

The Strategy

Dungeon Cat Gaming had created their logo and brand guidelines prior to partnering with Point of Action Marketing.  That branding was provided and Point of Action Marketing created a website development strategy after competitive research was completed.  After the WordPress website development was completed, social media and local listings were a top priority.  These were setup 30 days prior to the grand opening.

Photography for Game Store

Game Store Marketing Strategy & Process

Defining and implementing an organic online strategy

Local Listings

A critical first step was to setup and optimize the local listings to bring visibility to the brick and mortar business that was being established.  This can be a unique process while a retail location is still being developed.  The optimization included content development on a weekly basis, marketing post design & development, image optimization, and photography to build their local SEO profile.


It was important to get photos of the space as much of the business will be for gaming events.  Additionally, product photography was necessary to promote the new inventory as it comes into the location.

Social Media

Point of Action Marketing created the initial social media profiles and crafted a social media posting strategy for ongoing campaigns. The first few weeks focused on developing count down posts to promote the grand opening and posts focused on creating a dialog to help build initial engagement.

Results from Website Development and Marketing Efforts

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Digital Marketing Strategy Session