Game Store Marketing Strategy & Process
Defining and implementing an organic online strategy
A critical first step was to setup and optimize the local listings to bring visibility to the brick and mortar business that was being established. This can be a unique process while a retail location is still being developed. The optimization included content development on a weekly basis, marketing post design & development, image optimization, and photography to build their local SEO profile.
It was important to get photos of the space as much of the business will be for gaming events. Additionally, product photography was necessary to promote the new inventory as it comes into the location.
Point of Action Marketing created the initial social media profiles and crafted a social media posting strategy for ongoing campaigns. The first few weeks focused on developing count down posts to promote the grand opening and posts focused on creating a dialog to help build initial engagement.