Strategy & Process
Defining and implementing an online strategy with no ad budget
A critical first step was to claim and optimize the local listings to bring visibility to the brick and mortar business. The optimization included content development on a weekly basis, marketing post design & development, image optimization, and photography.
Due to the limited content on the website when it went live. Point of Action Marketing implemented a Content Strategy to target the necessary keywords that El Agave Banquets potential customers would be searching. Ongoing content was researched, created and posted.
It was important to get photos of the space especially as customers were doing more research online and were not visiting locations in person as much. Their space was unique in that it could transform based on the occasion which needed to be reflected in the photography.
With an existing Facebook Page, Point of Action Marketing crafted a posting strategy and created ongoing campaigns for El Agave Banquets to post. This helped draw additional attention not only from existing audience, but used that audience to help share those posts to friends and family.