Strategy & Process
We first took a look at the current Measurement Strategy. Proper data collection is imperative to make proper data-driven decisions. We identified several key areas to optimize within Google Analytics and Google Ads for cleaner data gathering and reporting.
Social Media Analysis
ChefTOG had established social media channels, however multiple optimization opportunities existed within both the profiles and within the posted content. We received each channel, the profiles, individual posts, imagery, tagging, and engagement to determine areas of immediate impact.
Email & Automation Analysis
Email Automation was an area of improvement due to technical issues with timely sends from their 3rd party platform. Additionally, opportunities were noted that would also improve data gathering by consistent use of UTM codes.
Search Engine Optimization
Search Engine Optimization analysis focused on both a technical and content standpoint. In addition to the audit, a meeting was scheduled to identify further keyword opportunities and further in depth keyword analysis to drive the ongoing content development with an additional focus on competitive analysis.
Search Engine Marketing
For Search Engine Marketing the focus was on Google Ads account. The main areas of optimization was the overall structure of the ad groups, keyword targeting and proper integration of the ecommerce tracking.