Blogging is so important for businesses of all sizes and across all verticals. These short articles can separate you from your competitors and even generate new sales. Something so important should definitely be done and done right. That’s why we’ve put together this list of 5 reasons why you should start blogging.
When done correctly, blogs can help to boost Search Engine Optimization, or SEO, by positioning your website as a relevant source. In order for this to work, you’ll need to make sure that every post you make is properly optimized for the best SEO results. Start by naturally incorporating relevant keywords everywhere! The title, subheadings, and body content of your blog should all contain keywords to help boost SEO. Additionally, you’ll need to add meta data for your blog. The focus keyphrase, slug, and meta description should all be included before your blog is published. Finally, assign your blog to a category and add a featured image. Bonus tip – be sure to include an image name and alt tag to reinforce SEO value. All of these tips combined should increase the SEO value of your blog posts.
Blogging is also a great way to expand your audience and attract new consumers. Did you know that 81% of people search online for a product or service before they try something new? That means that the majority of the population goes to a search engine and types out any questions they have before making a purchase. Now imagine if your company was one of the first results listed when someone searched for information the product or service you provide you make. That would be amazing! The best part? You can make that happen with a blog! By simply writing about the topics that your consumers care about, you could reach new people and have a better chance of closing more sales. That’s the power of blogging.
I think we can all agree that it’s important to create a community around your brand. People like to support businesses they know, like, and trust. Blogging allows you to build on all three of those principles. One way to do this is by talking about your involvement in the surrounding area. Let people know that you value your neighbors and that you like to contribute positively to what’s happening around you. You can also encourage your readers to interact with your blog posts. Ask people to comment or share your posts to promote conversation around your product or service.
This is one of the best things about blogging. When you constantly put out information, you’ll be seen as an industry leader. Like we said earlier, trust is very important for attracting quality customers to your brand. Blogging is a great way to build that trust because it shows readers that you know what you’re talking about. Try to show that you’re a wealth of information by writing about the things your clients like to know. Answer your most frequently asked questions, share tips for best practices, and show that you understand your client’s needs.
Blogging is also great for reinforcing your brand. Your brand goes way beyond a logo and a few colors. In reality, your brand is everything that makes your company unique. A big part of that is your brand voice. It’s important to communicate consistently across all your platforms. The way you sound on your website should sound the same on social media and in your blog. Think about the vibe you want to give off – you could be funny, professional, empathetic, or something else entirely. Whatever your ideal voice sounds like, use your blog to emphasize it!
Blogging is a critical piece for any exceptional marketing strategy. We hope that you’ve found this article helpful and that we’ve inspired you to start a blog of your own! If you are interested in starting a blog but would like a little help, Point of Action Marketing can help! Fill out our online contact form to get started today!