Google Business Profile Manager (Google My Business) can be a powerful search engine optimization tool especially due to the amount of space paid ads are taking at the top of search engine results. For Google Business Profile Manager, you will want to focus on some key areas of the tool from both a keyword discovery standpoint, but also to dominate visual space. These key areas will help your business to be discovered and improve organic click-through rates to your website.
The first task in optimizing Google Business Profile Manager is to ensure that your listing includes keywords that you want your business to be found for. Once you have taken time to define those terms, you should look at several areas within your Google Business Profile Manager record in order to include them such as the following:
With your organic listings falling farther down the page in search engines due to ads and rich snippets you will want to take up as much space with Google Business Profile Manager as you can to increase your visibility. This can be done by adding in regular posts and/or products.
Currently, Google Business Profile Manager is a free tool, however they may be paid features added in the near future. If you are a new business or one that is looking for additional exposure this tool is a great way to gain traction for your brand visibility, but ongoing engagement is key in this strategy. Visit this tool weekly to add new posts, images and make sure to engage your audience if they are reaching out with questions or reviews with this tool.