Tea Store Marketing Strategy & Process
Optimizing Website Experience & Developing Marketing Calendar
Once Point of Action Marketing had gained access to the website and hosting environment the first phase of the website strategy was to review the security and code structure of the website. It was immediately identified that a monthly process needed to be implemented to ensure the website had frequent security and performance updates. Obsolete plugins and code were removed to also improve the performance of the website.
Website Design & User Experience
Search Engine Optimization
Social Media & Photography
Social Media is a critical tool for this tea company as it helped with ongoing communication with their customer base, but also regularly drove traffic to their store. A strategy was establish to ensure ongoing social media posting and training was provided to the store’s staff for ongoing posting. Photography was also a key tactic to move them from using stock photos and instead provide authentic imagery to drive better conversions and engagement.