Strategy & Process
Optimizing Website Experience & Developing Marketing Calendar
Website Design & User Experience
Search Engine Optimization
Social Media & Photography
Social Media is a critical tool for this tea company as it helped with ongoing communication with their customer base, but also regularly drove traffic to their store. A strategy was establish to ensure ongoing social media posting and training was provided to the store’s staff for ongoing posting. Photography was also a key tactic to move them from using stock photos and instead provide authentic imagery to drive better conversions and engagement.