Strategy & Process
Driving awareness with a marketing strategy.
Website Analysis & Content Strategy
Point of Action Marketing began with establishing an improved measurement strategy for the Martial Arts studio with the addition of Google Tag Manager and Google Analytics setup. Once enough data was collected, areas of opportunity were identified to increase engagement by adding more calls to action, adjusting existing content to provide additional clarity and new content to address search engine optimization needs.
The Martial Arts Academy business listings were claimed and optimized with initial content to improve keyword strategy. Weekly content updates were made to include updated photography, video and text related to offerings and overall business updates.
Social Media business accounts were created and a strategy was established to drive followings and engagement. Ongoing social strategy was established to ensure consistent posting and content creation such as training videos, testimonials, class updates and special offers. A paid strategy was also established to initially grow the channels and overall awareness and engagment.
Photography & Videography
In order to continue to have fresh and authentic content across marketing channels it was important to also provide ongoing photography and video editing services. This allowed for more engagement to the Martial Arts Academy audience. Videos were identified as a need as well due to social media algorithms and for Google My Business so ongoing video strategy was implemented.