Local Spa Strategy & Process
Defining and implementing an online strategy with limited budget
Due to the target audience being within a localized geographical area it was important to create local listings. An account was created and optimized for both Google My Business and Bing Pages with targeted areas, business information, service offerings, photos and more to drive visibility and conversions through phone number clicks and driving direction clicks.
Since budget was tight a one page website was developed using Google My Business tool and information. Beyond the information already established, a promotion was created that represented the loyalty program established for Spa One clients.
Photography was a key component to show the care and professionalism of the establishment. It was important to represent the differentiators of this business to its competitors by depicting the cleanliness, privacy and relaxation of the rooms.