Software Marketing Strategy
Defining and implementing software marketing tactics
A critical first step was to create content to improve Mezereon’s organic reach. This included creating a blog that was rich with keywords and relevant information for only for software feature releases, but also client case studies to demonstrate the power of their SAAS platform.
Reputation Management & Local Listings
For further organic reach and building awareness, Point of Action Marketing created local listings such as Google Business Profile and Bing Places. After establishing the listings, weekly optimization strategy was implemented for continued audience growth.
Social Media Marketing Strategy
Creating and maintaining social media accounts was another important stage for Mezereon. Branding Guidelines were created prior to creating a posting schedule to ensure posts would be cohesive and on brand. Once established, monthly marketing campaigns were created for Facebook, Instagram, Twitter and LinkedIn in order to test which social networks brought the strongest attention and traffic to the Mezeron brand.