Building UTM Codes

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UTM codes, also known as Urchin Tracking Modules, are small snippets of text added to the end of a URL that allow you to track the performance of your campaigns in Google Analytics. These codes are used to identify the source, medium, and campaign of website traffic, making it easy to see which campaigns are driving the most conversions and revenue.

Step-By-Step Guide For UTM Codes

Understand the components of a UTM code. A UTM code is made up of five different components: Source (utm_source): the website or platform where your traffic is coming from (e.g. Facebook, Twitter, etc.) Medium (utm_medium): the type of marketing channel used (e.g. social, email, display, etc.) Campaign (utm_campaign): the name of your campaign (e.g. summer sale, holiday promotion, etc.) Term (utm_term): the keywords used in paid search ads Content (utm_content): additional information used to differentiate links in the same campaign Use a UTM code generator. To make the process of creating UTM codes easier, there are a variety of free online tools that you can use. One popular tool is the Google Analytics Campaign URL Builder. Simply input the information for each component, and the tool will generate the UTM code for you.

Add UTM codes to the end of your URLs. Once you’ve generated your UTM code, add it to the end of the URLs for your campaign’s landing pages. For example, if your landing page URL is “”, your UTM-coded URL would be “”

Tracking Your Campaign In Google Analytics

Once you’ve added UTM codes to your URLs, you can track the performance of your campaigns in Google Anaylytics. To see the data, go to the “Acquisition” section, then click on “Campaigns”. You’ll be able to see how many visitors came from each source, medium, and campaign, as well as other important metrics like bounce rate and conversion rate. Use UTM codes for all of your campaigns. To get the most out of UTM codes, it’s important to use them for all of your digital marketing campaigns, including email, social media, and paid advertising. This will give you a complete picture of how all of your campaigns are performing and where you should focus your efforts for maximum return on investment.

Benefits of Using UTM Codes

The benefits of using UTM codes in your digital marketing campaigns are numerous. First and foremost, they allow you to see which campaigns are driving the most conversions and revenue. This information can be used to optimize your campaigns, making them more effective and efficient. Additionally, UTM codes make it easy to see which sources, mediums, and campaigns are driving the most traffic to your website, allowing you to allocate your budget and resources accordingly. Furthermore, UTM codes allow you to track the performance of specific links, such as those shared on social media. This can help you understand which platforms and influencers are driving the most engagement and conversions. In conclusion, UTM codes are a valuable tool for any digital marketer. They allow you to track the performance of your campaigns and make data-driven decisions to optimize your efforts. By using UTM codes, you’ll have a better understanding of which campaigns are driving the most conversions and revenue.

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