Starting a new Search Engine Marketing Strategy and Google Ad Campaign can be daunting for beginners, but there are common mistakes even experienced PPC Specialists can make that can cause you to target the wrong audience and wasting ad budget. We are going to explore the most common mistakes we see when we take over Google Ad accounts that are under performing.
What are Google Ads?
Google Ads are a vehicle for businesses to advertise in the Google Search Engine as well as their search partners so that businesses can get more visibility for their brand and website.
How Can Google Ads Help You Advance Your Business Goals?
Common Mistakes in Google Ads and How to Resolve Them
1. Keyword Intent in Your Bidding Strategy
2. Monitoring Keywords
3. Search Area
4. Google Recommendations
Need help with starting your Google Ad Strategy? Point of Action has a variety of services to help support you from full ad management to providing audits and training. Contact us for a free consultation if you are interested in learning more.