Martial Arts Marketing Strategy & Process
Defining and implementing an organic online strategy
Identifying the platform and theme for the website redesign was the first step in the process after analyzing page data to ensure SEO value was not lost. Lee’s Martial Arts and Point of Action Marketing utilized the WordPress and Elementor, a premiere page builder as well as the Hello Elementor theme.
Search Engine Optimization
Although the previous website didn’t rank for a high volume of keywords, they did have rankings for target keywords which Point of Action Marketing expanded on with new and revamped content.
With Lee’s Martial Arts already having social media accounts, Point of Action Marketing expanded their reach through a data driven social media strategy that focused on scheduling, consistent and on brand messaging as well as video posts.