Med Spa Digital Strategy & Process
Defining and implementing a website strategy
Brand Development
Website Development
Once the branding guidelines were determined, the website design and development began. This included building protype web based interactive pages to allow for easy access and collaboration.
Content Strategy
In developing the website for both the Trouvaille Med Spa’s Crown Point and Tinley location, it was crucial to not only showcase the array of services available but also to navigate the complexities of SEO for two distinct business locations. Although many services mirrored those offered at their Illinois location, our content strategy had to be meticulously crafted to ensure uniqueness and relevance for each site. This approach was pivotal in building individual SEO value for both locations, while carefully avoiding keyword cannibalization. By creating location-specific content, we could effectively target and engage distinct customer bases, ensuring that each site ranked optimally in search engine results without competing against each other. This strategy required a delicate balance of shared and unique elements, ensuring that while each site maintained its individual identity and search engine presence, they both resonated with the overarching brand ethos of Trouvaille Med Spa.
Email Marketing Automation
With a new location, it was important to be able to capture visitors information who were interested enough to opt in so the website was integrated with Klavio Email Marketing Tool. This allowed for implementation of an email sign up pop up as well as offer a text opt in feature. A welcome campaign was also created to keep communication open with potential clients.
