Med Spa Digital Strategy & Process
Defining and implementing a website strategy
A critical first step was to develop branding guidelines. Although a logo had previously been developed, no guidelines existed. Through strategic discussions and planning guidelines were created to define the target audience, fonts, colors, imagery and voice.
Once the branding guidelines were determined, the website design and development began. This included building protype web based interactive pages to allow for easy access and collaboration.
It was important for the website to represent all the services offered at the Crown Point location. Most of these services are also offered at their IL location, but from a search engine optimization standpoint it was important to develop a content strategy to ensure the content was unique from their other websites.
Email Marketing Automation
With a new location, it was important to be able to capture visitors information who were interested enough to opt in so the website was integrated with Klavio Email Marketing Tool. This allowed for implementation of an email sign up pop up as well as offer a text opt in feature. A welcome campaign was also created to keep communication open with potential clients.