Med Spa Website Development & Marketing Strategy

Med Spa Marketing Strategy

The Challenge​

Trouvaille Med Spa was opening a new location in Crown Point, IN and required a new website to represent this location.  They needed a website presence that could be build efficiently and allow for future growth as the base site build had to be completed quickly in order to coordinate with their store opening.

The Strategy

To allow for flexibility in technology as well as future support the decision was made to build the Trouvaille Crown Point website on WordPress open source framework.  Before the build began, we needed to establish brand guidelines and develop unique content separate from their IL locations.

Med Spa Digital Strategy & Process

Defining and implementing a website strategy

Brand Development

A critical first step was to develop branding guidelines.  Although a logo had previously been developed, no guidelines existed.  Through strategic discussions and planning guidelines were created to define the target audience, fonts, colors, imagery and voice.

Website Development

Once the branding guidelines were determined, the website design and development began.  This included building protype web based interactive pages to allow for easy access and collaboration.

Content Strategy

It was important for the website to represent all the services offered at the Crown Point location.  Most of these services are also offered at their IL location, but from a search engine optimization standpoint it was important to develop a content strategy to ensure the content was unique from their other websites. 

Email Marketing Automation

With a new location, it was important to be able to capture visitors information who were interested enough to opt in so the website was integrated with Klavio Email Marketing Tool.  This allowed for implementation of an email sign up pop up as well as offer a text opt in feature.  A welcome campaign was also created to keep communication open with potential clients.

First 30 Day Organic Results


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Digital Marketing Strategy Session