B2B Marketing Strategy & Process
Defining and implementing a multi channel digital marketing strategy.
A critical first step was to create content to optimize their website. This included creating a blog that was rich with keywords and relevant information. Additional pages describing the company’s main services were added to assist with key term ranking and to act as SEM landing pages.
Reputation Management & Local Listings
It was important to build up the ACC Packaging brand through online reviews. This in combination with a local listing strategy involving constant updates to Google My Business and Bing Places accounts drove ongoing lead generation.
Search Engine Optimization
POA focused efforts on search engine optimization. With each new page of content, keywords were careful chosen and optimized for including meta data information to ensure best results. Regular site scans of their website helped to ensure that all of our efforts were working to make the website SEO friendly.
Creating and maintaining social media accounts was another important stage in our marketing plan for ACC. Once we added them to Facebook, Pinterest, Instagram, and LinkedIn, we created a posting strategy and several ongoing campaigns for ACC Packaging Co to post. This helped draw additional attention to their brand and made it easier for their audience to share posts with their own followers.
We knew that photography was going to be an important service for ACC, which is why we included it in our list of tactics. Showing off real packaging products allowed us to better connect with their audience. It also showed them what was possible with the help of an experienced packaging company.
Search Engine Marketing
Once the website was more established and the content became more robust, we were able to implement some search engine marketing strategies. We started by creating Google Ads and then migrated to Bing Ads. While Bing does not drive as much traffic as Google, it does earn more conversions.