How to Setup & Use Microsoft Clarity
How to Setup & Use Microsoft Clarity What is Microsoft Clarity Microsoft Clarity is positioned as a free tool that allows users to setup heatmaps and user recordings for their websites, but this tool has so more tools and data points to benefit a marketer, web developer or anyone who is interested in learning more […]
Internal Site Search Optimization – Have the right tools?
Internal Site Search Optimization Have the right tools? We find many clients are using an internal site search tool that came default with the website platform they are using. This is a missed opportunity as these tools tend to have the bare minimum when it comes to intelligence, flexibility, marketing capabilities, and analytics features. Considering […]
Analyzing Your Website User Experience on a Budget
Analyzing Your Website User Experience On a Budget You realize your website is a tool and you have a feeling the experience could be better, but how do you tackle improving it in a cost-effective way? Not everyone has the budget to hire an agency and if this is your first time analyzing your website […]
A Customers Journey: The Fulfillment & Engagement Phase
A Customers Journey: The Fulfillment & Engagement Phase It is common to think the job is done once a user has converted by filling out a lead form or perhaps purchasing from your eCommerce site, but this is only the midpoint in the user journey. You and the user have essentially made a promise to […]
A Customers Journey: The Point of Action Phase
A Customers Journey: The Point of Action Phase The mid point of the user journey is the Point of Action phase. This is where your audience is ready to act, but to do so we need to focus the users attention to the action we want them to take to increase the conversion rate as […]
A Customers Journey: The Consideration Phase
A Customers Journey: The Consideration Phase In this second phase of the user journey, a potential customer has now become aware of your brand/company but is not yet ready to take action. This user is in the consideration phase and still requires additional information. This information can very from still needing to understand what your […]
A Customers User Journey: The Awareness Stage
Awareness Stage of User Journey The first phase of the user journey is the Awareness Stage where customers are experiencing your brand for the first time. If you are a new business, or perhaps a business that has started to see a decline in traffic it is best to revisit your strategy on how to […]