Holiday Marketing for Ecommerce Sites

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The holiday season is a time when businesses of all types can reap the benefits of increased traffic and sales. However, for ecommerce stores, creating a successful holiday marketing strategy is especially important. In this post, we’ll outline some key tips for boosting your holiday sales. But first let’s answer a question we get asked a lot.

Why Do I Need Holiday Marketing?

If you’re running an online store, it’s important to have a holiday marketing strategy in place. The holiday season is one of the busiest times of year for shopping, and if you want to take advantage of the increased traffic and sales opportunities, you need to make sure your store is well-positioned.

There is key reason why having a strong holiday marketing strategy is important for ecommerce stores:

Increase brand awareness: The holidays are a great time to increase brand awareness for your business. With more people shopping online during this time of year, you have a chance to reach a larger audience with your marketing campaigns.

There is the Why, now let’s get into the How To

Begin your Holiday Campaigns Early

Planning and executing your holiday campaigns early is crucial for success. As you get closer to the holiday, you will get busier so having a plan and being able to schedule early will help make sure your campaigns get out on time.  Also consider starting your campaigns early by offering sales or specials before the main shopping days such as Black Friday and Cyber Monday, you’ll be able to take advantage of the increased traffic and sales that typically occur during the holidays.  It will also be easier to get noticed and not get lost in all of the other marketing.

Leverage Historical Data

If you’ve been in business for a while, you likely have data on past holiday sales. This data can be extremely valuable in planning your marketing strategy for the upcoming season. Use this data to identify patterns and trends in customer behavior and what marketing channels performed best for you. This information can help you make more informed decisions about your marketing campaigns and budget.  Make sure to increase your budget too as there are more competitors and cost per click has only increased over time so an increase budget will be necessary to even get the same impressions through your ads.

Social Media Posting

Social media is a powerful marketing tool that can be used to reach a large audience with relatively little effort. During the holidays, make sure to post regularly on your social media channels. Be sure to include holiday-themed content and images in your posts to grab attention and encourage engagement. Now that users are able to utilize Meta Business Suite to schedule out Instagram posts there is no more day of posting, so get to scheduling.  Don’t forget to use the story feature in Facebook and Instagram to take up that top real estate on your followers page.
Example Holiday Promotion

Holiday Email Marketing

Email marketing is another effective way to reach potential customers during the holidays. You can use email to promote special deals and discounts, share holiday-themed content, or simply stay in touch with your subscribers. Be sure to segment your email list so that you can send targeted messages that are relevant to each user and don’t forget to use email automation.

Examine Email Automation Workflows

If you’re not already using email automation workflows, now is the time to start. Email workflows are a great way to automate your email marketing efforts and increase sales. During the holidays, you can use email workflows to send automated messages to subscribers who abandon their shopping carts, or to send follow-up messages to customers who have made a purchase. If you are currently utilizing email work flows now is the time to revisit them to ensure they are working properly and to optimize any steps in email workflow.

Abandoned Cart Emails

According to Baymard Institute, “69.99% of all online shopping carts are abandoned” This statistic is especially relevant during the holiday season when customers are bombarded with sales and deals from different retailers. If you want to recover some of these lost sales, consider sending abandoned cart emails. These emails can be automated using email workflows, and they provide a gentle reminder to customers who have left items in their shopping carts. If you are currently not utilizing abandoned cart emails as part of your marketing strategy contact us.

Holiday Follow-up messages

Another great way to use email workflows is to send follow-up messages to customers who have made a purchase. In your follow-up message, you can thank the customer for their purchase, provide them with information about how to use the product, or offer them a discount code for their next purchase.

Paid Advertising

Paid advertising is a great way to reach a large audience quickly. During the holidays, consider running paid ads on social media or search engines. You can use targeted keywords and demographic information to ensure that your ads are being seen by potential customers who are most likely to convert.  It is best to start early though when creating Search Engine Marketing (SEM) so that the ads are optimized in time for the holidays.  If you are setting up these ads for the first time make sure to do so at least 3 weeks ahead of time.

Develop a Holiday-Specific Landing Page

A holiday-specific landing page is a great way to boost sales and encourage conversions. Be sure to include relevant keyword-rich content, special deals and offers, and eye-catching images on your landing page. You should also make sure that your landing page is mobile-friendly so that users can easily access it on their smartphones and tablets.

the QR code.

Include Holiday Promotions on Your Homepage

Make sure that holiday shoppers know about your special deals and promotions by including them on your homepage. Feature your offers prominently on your homepage and include a call-to-action so that users know what to do next. You can also use holiday images and graphics to grab attention and make your offers more visible.

Test your mobile website experience

More and more people are using their mobile devices to shop online, so it’s important to make sure that your website is mobile-friendly this holiday season. Test your website on different devices to see how it looks and feels, and make sure that all of your content is easily accessible. You may also want to consider creating a separate mobile-optimized version of your website for holiday shoppers.

Optimize Your Websites Site Search

Make it easy for customers to find what they’re looking for on your website this holiday season by optimizing your site search. Include relevant keywords and synonyms in your site search, and make sure that the results are relevant to the user’s query and always remember to test your changes.

Offer Gift Cards

Gift cards are a great way to encourage holiday shopping, and they can also be used as a marketing tool. You can offer promotional codes for discounts on future purchases, or you can include special offers in the gift card itself. Gift cards are a great way to show your customers that you appreciate their business, and they provide an incentive for customers to return to your store.

By following these tips, you can make the most of the holiday season and boost your sales. With a little planning and effort, you can create a successful holiday marketing campaign that will help you reach your goals.

Holiday Fulfillment Services

To ensure that your customers receive their orders on time, it’s important to partner with a fulfillment service that offers fast holiday shipping. Fulfillment services can help you manage inventory, ship orders, and handle customer service inquiries. They can also provide you with valuable insights into your customers’ buying behavior.

Holiday Package Inserts

If you want to promote your brand and encourage holiday shoppers to return to your store this holiday season, consider including package inserts in your orders. Package inserts are a great way to share information about your company, and they can also be used to promote special deals and discounts.

Holiday Package Inserts

QR codes are a great way to engage with customers during the holidays. You can use QR codes on your package insert to share holiday-themed content, offer special deals and discounts, or simply provide information about your company. Be sure to include a call-to-action so that users know what to do with

If you feel you have fell behind on your holiday marketing tasks this year contact us today, our team of experts would be happy to help.

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