Project Description

Challenge

The restaurant business was hit hard by Covid-19 so Asian Buffet Hibachi Grill of Crystal Lake was looking for ways to stay connected to their existing audience as well as attract new customers.  Unfortunately, their online presence was struggling due to being stagnant for several years.  The challenge was to update their online presence to attract English speaking customers and implement marketing efforts to build awareness to the restaurant and their offerings.

Strategy

Through strategic discussions the personas identified that would bring in more business to the Asian Buffet were not currently targeted.  It was quickly identified that a new website presence was needed that would support English speakers and also better communicate the different offerings available beyond just the buffet.  After identifying this need, updated branding guidelines were established that included a new logo design, fonts, colors and updated photography.  Additionally, a new measurement strategy was defined in order to be utilized for the next phase and ongoing marketing decisions.

The Process

Defining and implementing an online strategy to attract and convert the desired audience.

Asian Buffet Before Website StrategyAsian Buffet After Website Strategy

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